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Regular price $369.99 USD
Regular price Sale price $369.99 USD
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2023 year model

Display Multi-Language Support: Japanese / English / Simplified Chinese / Traditional Chinese / Korean

High-Performance Electric Reel with Incredible Power

This reel is designed to target a variety of species, from large yellowtail and squid to mid-depth targets like light red snapper and blackthroat seaperch. At its core is the BRITZ motor, which generates tremendous power. It also features the smoothly functioning ATD drag, a highly visible dot LCD, and a fall brake dial that allows instant adjustment of the drop speed. The JOG power lever allows for one-handed operation, with the left thumb on the JOG and the right hand on the power lever, ensuring you never lose control in any situation. Comfortable operation is possible whether you hold it or place it on a rod stand. This model prioritizes power while offering excellent cost performance.

■ Cost-Performance Model Based on 20LEOBRITZ 500JP
• One-Handed Comfortable Operation with “JOG Power Lever”
• Outstanding finger grip with new resin shape
• Tremendous Power from the “BRITZ Motor”
• 1.2 times the winding power compared to 17LEOBRITZ S500J
• Smoothly Functioning “ATD”
• Max Drag 16kg
• Excellent Operability and Visibility with the “Dot LCD”
• Large text and compatible with polarized glasses
• Switchable between 5 languages (Japanese/English/Traditional Chinese/Simplified Chinese/Korean)
• Does not wind up from counter 0.0 (prevents winding)
• Added constant speed winding mode
• Instantly Set Drop Speed with “Fall Brake Dial”
• Quiet Design with “Belt Drive”

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Model Retrieve Gear Ratio Ball Bearing Max Drag
Reel Weight
Line Capacity
Line Capacity
S500JP Right 3.6 8+1 35.3 28.2 20/380, 22/330, 25/270 40/550, 50/440, 65/330 -

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Tuned with a motor of the same class as the “Marine Power 3000,” this Daiwa custom motor emphasizes torque while maintaining the smooth startup and superior durability typical of brush motors. It delivers approximately 1.3 times the power and speed compared to conventional motors of the same size. With a quiet operating sound, this robust motor is designed to conquer the deep sea where big catches await.


The structure maximizes the power of the motor by making full use of the limited space within the electric reel. It achieves high power and high speed in a compact space. Additionally, the improved motor cooling effect contributes to further enhancing motor drive efficiency.


By moving the power lever to the center of the body and changing its shape to a jog dial style, you can control the reeling and clutch on/off with just the thumb of the hand holding the rod. This completely frees your other hand from lever operation, allowing you to focus entirely on rod handling. The precise control with just one thumb enables subtle adjustments to the lever and lets you manage the reeling speed exactly as you wish.

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